With over a billion websites hosted around the world, building a website has become the easy part. The real challenge is transforming the website into an attractive resource. If you want to redesign your website on a budget, the best place to start is formulating a winning website strategy. According to Techsoup, the strategy entails; setting goals, organizing website structure, streamlining content through reduction, refining content and lastly, recruiting a developer.
The first step is setting the goals you want the website to accomplish. During this stage of planning, you may be obliged to do the following things, share your mission statement, register customers, sensitize the community and set a donation appeal and so on. At the organization stage, you need to define how you want your website pages and menu to appear. Thirdly, the process of streamlining the content of the website should target a reduction in webpage clutter.
This basically means adding content and visuals that serve a purpose; choosing when to add and update content and appreciating the value of the white spaces. When refining the outline of your website, you will keenly access the menus and navigation labels for coherence and errors. The point here is to ensure the targeted audience gets the information you are trying to pass. Finally, you need to recruit a budget friendly, freelance website developer to make the changes.
Advances in digital technology have made it easy for organizations to enrich and expand their online presence. According to Hive Digital Strategy, the following 5 simple strategies can help.
1. Speed the website
The online audience has a short attention span, a reality that makes them less tolerant to slow websites. To capture this type of audience, you need to speed your website. One way to do this is to scan your website on sites like Pingdom and GTMetrix to garner crucial metrics and insights. Some of the things you can do to speed the website include:
- Upgrade the host
- Incorporate website caching
- Reduce HTML requests
- Optimize the files and images
2. Refresh the theme
One of the easiest ways to give your website a face lift is refreshing the theme. Before making the change, you need to check the new theme package to ascertain compatibility with your site’s key plugins and the framework used in the development.
3. Live Chat
In this age of real-time communication and instant gratification, live chat has become a critical component in the interactive communication equation. Websites are now deploying inexpensive live chat bots to provide quick answers to inquiries around the clock.
4. Add Calls-to-Action
The best way to enhance lead generation is to add Calls-to-Action on your website. An effective CTA strategy will go a long way to convert prospects and increase web traffic.
5. Add SSL Certificate
The push towards a secure web demands the incorporation of SSL certificates. Tech giant, Google has announced its decision to give preference to secure websites. You can hope in the act by getting a trusted SSL certificate for as little as $40 a year. With the investment, your audience will feel more comfortable and secure when visiting your website.
Upgrade your Website!
The time to give your website a makeover is now. Danny Errico is a top-rated freelance developer with a string of accomplishments. The developer offers a wide range of services including professional content creation, website management, website relocation, web design, and WordPress Development.
