Social media has risen up to be a powerful influence in today’s world. At our fingertips, we can transfer or look up an abundance of information within seconds. We can communicate with anyone we want to in a variety of ways. Beyond this, it has positively impacted the lives of many by making certain tasks more convenient.
Beyond the impact in our personal lives, social media has proven to have a profound impact on various industries as well. One such industry that has seen the impact that social media can have is the motion picture and entertainment industry. Here are some of the many ways that social media has influenced this particular industry.
Discovering Talent
We never know where the next big star is going to come from. They can be currently working at your local supermarket. Social media has provided a platform for anyone with a unique talent to launch their careers. Not only does it provide valuable opportunities, but it also exposes the world to different cultures and to spread ideas never conceived of before.
In addition, this will also provide opportunities to find employment. More and more businesses are utilizing the power of social media to hire talented recruits, and now it is easier than ever for organizations to reach out to those of interest.
When it comes to movies and entertainment, some of the newer avenues to a launch a career are to develop a YouTube channel with many subscribers or to become an Instagram influencer. Even the process of hiring agents for aspiring actors has taken a drastic turn.
With all of that said, social media should not be seen as an instant path to fame. For one to be recognized by a wide audience, it can take years of consistent work before the fame that one desires is achieved. Some are fortunate to have one particular video or act go viral, which gives them instant recognition. However, for others who pursue a grassroots effort, the path can be more cumbersome.
Building Hype
Certain motion pictures have a lot of advertisements spread rapidly as a result of social media. Teasers and trailers of movies are released to the public months before it is screened to a nationwide audience.
However, platforms such as Facebook, Twitter, YouTube and other social media sites have served as a conduit for more people to get eyes on the product. One of the greatest features that modern day social media platforms provide is the option to share the content with others. Depending on who shares the content, this can result in thousands, or even millions, of extra views and exposure.
Building the adequate hype for a major motion picture is incredibly essential for a successful launch, and Michael Luisi, an expert in the industry, can attest to that importance.
The same goes for your standard television program during the week. Maintaining excitement during the week can be hard, but if something is shared over social media, it can instantly go viral and make people want to view the whole series.
More Reviews
Social media has also raised the standard for the quality of movies because more and more people are revealing their true thoughts online. Online reviews have proven to be a key determining factor of what will make for a box office hit. If many people see the show as a rousing success, it will be reflected in the numbers. In like manner, the opposite will be true if the majority of the reactions are negative.
Increased Competition
Social media has also inspired more and more competition between productions. In one way or another, competition has always been prevalent, but the era of social media has amplified this dynamic to a great degree. Competition ranges from artists who are looking to fight their way to the top of their respective industries, to movies looking to gain the most viewers.
Motion pictures tend to target specific audiences, but only a select few can garner the lion’s share. Competing for the support of potential customers has grown to be more prevalent than ever. Michael Luisi also has seen various companies competing with each other for support.
Less Privacy
Of course, not all of the changes that the social media era has brought are positive. When it comes to motion pictures and actors chosen for specific roles, there is little chance that anything material can be hidden. One of the most frustrating things that fans of certain movies face are spoilers. Unfortunately, social media has provided a platform where the endings of big movies are revealed, or major plot points are exposed. With the transfer of information, everyone from the media to the fans often have full knowledge of what is taking place behind the scenes before a movie hits the big screen.
As you can see, social media has impacted the motion picture industry in a variety of ways. Society and industries across the world have wholeheartedly adapted to this new era. The transfer of information is swift, the exposure has become more frequent, and the effects have become more apparent. With all of these changes in mind, there seems to be no slowing down in sight as long as you have access to a smart device.
